LENTICULAR WALL
He may call himself simply a "maker," but Derek Bruno could also be called an industrial designer, sculptor, furniture fabricator, or simply an artist. The son of a bar owner, Atlanta-based Bruno was influenced by spending time as a youth in the workshop of the carpenter who built most of the city's bars. "There was always a bend towards building things," he says. Today, his most recent work is what he calls "sculpture-based imagery," which uses uncomplicated shapes and compositions to explore visual experiences and the viewer’s response to them.
Medium: Sculpture
Location: San Francisco
Date: 2015
What Dolby® does for sound — trying to refine what we hear and how we hear it — Bruno does with light and vision. “There’s a lot of study in how we perceive the world around us. Both light and sound have these similar components, and while I’ve been working with light a lot, it’s really an easy transition to move to sound and how it bounces and it reacts,” he explains. So he created Lenticular Wall for Dolby, which is meant to visually represent the sonic concepts of clarity and noise. In less analytical terms, it’s a multifaceted sculptural composition painted with a full spectrum of color from left to right on either side: "each side [is] a stand-alone element combining to form an image that is greater than the sum of its parts."
Bruno says that lenticular objects first started as a form of advertising with different pieces of information presented on each side of a sign and that they have also commonly been used for cereal box prizes — you know those little cards that have images that morph as you turn them? “You look at the little card and it looks almost like an animation where a character is moving in space. I’ve combined both of those ideas into a formal component, where there is a definitely left, right, and center point of view.”
