So close, you can feel it

The powerful combination of Dolby Vision and Dolby Atmos is transforming how fans experience live sports at home. Whether you’re swept up in the excitement of cheering fans or transported into the heart of the action, the lifelike visuals of Dolby Vision and the enveloping sound of Dolby Atmos make you feel like you’re right there.

For the first time, U.S. viewers can experience sports free over-the-air via NextGen TV in Dolby Vision and Dolby on their NBC Local channel. NBC has upgraded its local stations in select cities to offer an enhanced NextGen TV channel. These NextGen TV broadcasts will be in Dolby Vision and Dolby Atmos, bringing home the excitement of the games.

NextGen TV is the third generation of free over-air-digital TV technology, and a giant step forward for TV viewers. It enables stunning enhanced video with brilliant color, sharper images and deeper contrast. It also offers advanced audio features like Dolby Atmos that will make you feel like you are in the crowd at your favorite sporting event.

Through a combination of broadcaster collaboration, technical expertise and visionary investment NextGen TV is now available to 75% of Nielsen households in the U.S.. Now that three-quarters of households have access to NextGen TV signals America’s broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NextGen TV.

Leading the market, NBC has upgraded all of its owned broadcast stations to deliver NextGen TV enabled with Dolby Vision and Dolby Atmos. These stations cover the following cities: Boston, Chicago, Dallas-Ft Worth, Hartford, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco/Oakland/San Jose, and Washington D.C. Viewers in any one of these cities will likely have access to the over-the-air signal subject to potential obstructions of the signal from buildings or local geography.

Many new television sets from Hisense, Sony, and TCL already come equipped to receive NextGen TV signals. When shopping your favorite local store or online retailer for a new TV, look for the NextGen TV logo and also check the specifications of the specific TV model you are interested in to see if it is NextGen TV compatible.

Watching live sports on Peacock with Dolby Atmos is easy. Subscribe to Peacock and then purchase one of the wide range of TVs, soundbars, and home theater systems that support Dolby Atmos. Follow the setup guide for your device enjoy the immersive sound of Dolby Atmos.

Enabling Dolby Atmos with your Peacock subscription on your device is pretty simple. You just need to check two things to make sure you are set up to experience the lifelike audio of Dolby Atmos.

• Make sure your device supports Dolby Atmos by looking for the badge at point of purchase or asking a sales assistant
• Verify that your Smart TV or streaming device supports Dolby Atmos and connect your Dolby Atmos playback device to your TV.

That’s it! No extra steps needed, your setup should automatically detect and set everything so you can enjoy sound that puts you in the game.